Ethos, Pathos and Logos all address the audiences that you are
writing for and what message you are trying to convey to them. Ethos based
writing appeals to the reader’s character and judgement. In order to provoke
their feelings you must first convince them that your judgement is sound; you
are knowledgeable in the subject you’re writing about and that you understand
and are objective to the complex issue at hand. Pathos writing style appeals to
the reader’s values by using examples and illustrations to indirectly appeal to
their emotions. Logos writers are careful to ensure that they use reason and
evidence to capture their audiences. Form and content is their main focus.
Generally Logos writing starts with a premise, adding reasoning and evidence
and ultimately ending with a conclusion.
ENG 1102 Prof. Scorpio
Monday, April 27, 2015
From Ethos to Logos-Appealing to Your Readers
"Visual Communications » Ethos, Pathos, Logos." Sacramento Charter High School Media Lab. February 18, 2015 http://sachighmedia.com/visual/projects/assignments/ethos-pathos-logos/
In the chart above you can see how they
show you ads that have been broken down in to each of the writing styles.
Saturday, April 18, 2015
Political blogs: Teaching Us Lessons About Community/Don't Fear Twitter,
Political Blogs:
Teaching Us Lessons About Community, Don't Fear Twitter and YouTube: The Flattening of Politics
Change
is the only constant I have ever known to be true. Traditional journalists are
resistant, to the idea that true journalism could come from a blog, Tweet or
YouTube video. The fear of becoming obsolete is fueling their discontent for
these resources. Irony is that if they
were to utilize these tools given to them they could potentially rise to become
a more useful and complete journalist which in the dictionary has two
definitions; 1. a person who practices the occupation or profession of
journalism. 2. a person who keeps a journal, diary, or other record of daily
events (dictionary.com, Jan 20, 2015). Bloggers,
YouTube(rs) and Tweeters are all a form of journalist by definition and have done
what old newspapers use to, inform their communities and bring them together. The three essays have
given me insight on an industry that I knew little about. The journalist show that they are
human by having emotions, the ones that are true journalists will stand on top
of the box to figure out how to be a better journalist and use these resources
as opportunities to expand their profession and build their own communities. A
lesson we all could stand to learn when faced with change.
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